Benefit Cosmetics WANDERful World Silky-Soft Powder Blush

602004138682 Benefit TRAVE-SIZE Blush 2.5g Net wt. 0.08 oz (Moone Rich Berry)

About the Brand: Benefit, an All American cosmetics brand, was founded in 1976 by twins Jean and Jane Ford. From its humble beginnings as a San Francisco beauty boutique, Benefit has grown into the make-up mecca it is today. Combining candy-colored hues with all-American charm, Benefit has created a whimsical cosmetic line. After reaching cult status with their multipurpose Benetint, Jean and Jane Ford forged ahead, crafting everything from mascaras to face primers, blushers, and lip glosses, all encased in vintage-style packaging and brought to life through creative storytelling that effortlessly captures the brand's frivolous nature. Benefit is not just in the makeup business; they are in the feel-good business.

Benefit's journey began in 1976 when twins Jean and Jane Ford opened a beauty boutique in San Francisco. From these modest origins, the brand has blossomed into a make-up mecca, renowned for its whimsical cosmetic line. Blending candy-colored hues with all-American charm, Benefit has captured the hearts and imaginations of cosmetics enthusiasts worldwide.

The brand's rise to cult status was spearheaded by the success of their multipurpose Benetint. Inspired by this breakthrough product, Jean and Jane Ford continued to innovate, expanding their range to include mascaras, face primers, blushers, and lip glosses. Each item is enveloped in vintage-inspired packaging, with creative storytelling that effortlessly conveys Benefit's frivolous and feel-good ethos.

Today, Benefit is not merely a cosmetics company; it is a purveyor of joy and confidence. Through their unique blend of high-quality products and charming brand identity, Benefit has firmly established itself as a beloved player in the beauty industry, catering to the needs and desires of makeup enthusiasts across the globe.

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